Marketing and Customer Profiles in a Micro Business. Dollars and Sense Show # 33

A Production of the Ultimate Homeschool Podcast Network.

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Joining host Carol Topp are Carol Sue and Phillip Priddy from in this edition of the Dollars and Sense podcast. They will share their expertise on creating a marketing plan and a customer profile for your micro business.

Philip and Carroll Sue decided to homeschool before they even had children, and decided early that they wanted to teach their children how to open and run their own businesses from an early age. In their homeschool, each child starts his or her first business at 8 years old, does a product addition at 10 years old and starts a second business at 12 years old, and so on. Each child is responsible to negotiate with vendors, maintain records of costs, income and expenditures, maintain inventory, etc. This has honed writing, math, inter-personal skills and has proven to be a fertile ground for teaching ethics and character.

This is how the Priddy’s describe their passion:

“We want to share how family business draws a family together, in effort, intention and attention. We set goals as a family, and achieve them together. We are able to see the strengths of our children more clearly, because we are working side-by-side. We are able to also see their areas of need, because we are working side-by-side! This leads to teaching and discipleship and is individualized and immediate.”

In the podcast we discussed:

Family Business a series of webinars offering training to families interested in launching a business together. New sessions starting in February 2015. Purchase and listen to the pre-recorded sessions at

  • Getting and serving customers
  • What is a customer profile
  • How a customer profile helps in marketing
  • How can a micro business owner have more success and fewer mistakes in marketing?
  • How does a business owner know when to persist in a marketing campaign and when to give up and move on?


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Is your teenager interested in starting a micro business of their own? Micro Business for Teens will get them started. But it also helps adults wishing to start a micro business!


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